VIDAL SASSOON
Events, Experiential
Turning an iconic past into a digital future with first-in-class consumer event experiences
Salon Sassoonism, A Campaign Where An Iconic Past Met The Future
Setting new benchmarks with a digitally driven event that was the most successful in Vidal Sassoon’s Hong Kong history
The Experience
Online Registration
Online registration received over 32,000+ unique views and social posts about the event had a total reach of 7 million
Digital Lookbooks
Registered participants were able to select from 60 years of Vidal’s iconic designs via interactive digital lookbooks at the live event.
3D Printing
Combining cutting edge style with cutting edge technology, participants were given a first-in-class experience with live 3D hair pieces integrated into their new looks
Awards
Excellence in Technology Bronze MEA
Excellence in Design Bronze MEA
Best Use Of Tech Bronze Markies 2015
Best Design Bronze Markies 2015