NIKE
Experiential, Mobile, Retail
Creating Nike flagship store experiences that inspire Hong Kong to run
The Experience
Nike’s new Flagship store at Causeway Bay was designed for Hong Kong’s ever growing running community. So we came running in to show visitors that Nike understood their obsession.
The experience became the Nike Running Club, with interactive screens that let our audience find inspiration alongside the latest Nike products. The inspiration continued when they left the store, with linked Nike WeChat and Nike+ content.
Key Features
- Interactive screens that let our audience apply for membership on the spot, check upcoming events, find run routes and see the latest products.
- Linked every in-store experience with each runner’s Nike+ Running Club app and Nike WeChat for personalised stats and rewards.
- Live streamed photos tagged with #NikeHKRun showed runners they were leaving an inspiring footprint everyone could see.