CAMPAIGNS

It’s Life Insurance Jim, But Not As We Know It

People tend to not think about insurance before they see a need for it. By then though, it’s too late. We needed to remind them that Prudential’s life and accident coverage was important to have before anything happened with an attention grabbing demonstration … while reaching the largest possible audience with a small media budget.

So we went where our millions of people were watching accidents happen all the time: movie trailers. We then placed smartly written in-video banners across some of the most dramatic and insurance worthy trailers on YouTube with messages that reminded people accidents can happen anytime and anywhere.

Food Glorious Food, I Definitely Care What It Looks Like

This was my first campaign after joining OgilvyOne as the Digital Creative Director. I came in late on the project and working jointly with BBDO, took it through to a highly awarded finish line.

Tapping into Singapore’s passion for food, we challenged Michelin star chef Gordon Ramsay to a cook off against the best local Singaporean chefs, which he accepted in a video response on YouTube. With the fires of competition stoked and the locals screaming for blood and fried kway teow, we then let the people of Singapore choose their favourite local heroes to battle against Ramsay … and a range of resident food experts and bloggers to judge. To make things even more interesting, the challenge dishes were all local too.