Digital Identity

We created a series of incredible images with renowned instagram artist Robert Jahns, designing a distinctive visual language that would define the brand at every touchpoint.

And for the ZenFone Zoom, we worked with renowned Director David Sandberg (of Kung Fury fame) to create an incredible launch video.

Virtual Reality

We then took our audience deeper with Google Cardboard, transporting them into outer space to with an FWA award winning virtual reality adventure that showed off the ZenFone 2’s features in more detail.

And for the ZenFone Zoom, we created an online treasure hunt that took our audience around the world in search of details that only the power of Zoom could find.

UGC Content

We launched a global photography collaboration called #100DaysOfZen that reached over 3 million people and inspired thousands of amazing images. We had Robert Jahns launch this campaign by creating his own photo collaborations with other famous photographers from around the world.

Awards

Gold – Excellence in Use of Technology MEA
Gold – Excellence in Mobile Marketing MEA
Gold – Excellence in Digital Marketing MEA
Gold – Excellence in Content Marketing MEA
Platinum Best Of Show – Asus Campaign Of The Year 2015
FWA Award – Mobile Site Of The Day 2015
2.3 million views of the #100DaysOfZen campaign video